Legal language for a new MAT clinic's marketing website.
NewLeaf Recovery Services — a new outpatient Suboxone/MAT clinic launching in downtown Lansing, MI — is preparing for a hard July 1, 2026 marketing launch (CATA bus campaign across ~50 buses). The marketing website (newleafrecoveryservices.com) requires 7 compliance footer pages with attorney-supplied or attorney-reviewed legal language, plus a secondary review pass on SMS/email automation copy at ~June 15, 2026.
Tamesha Porter is the client of record and the sole owner of NewLeaf. Creative Partner Solutions is her marketing agency, coordinating cross-deliverables. Please loop Tamesha on all communications and copy her on any work product.
(you)
Owner, NewLeaf Recovery
Creative Partner
For July 1 launch
How to use this packet. This is a complete engagement brief — read it once and you have everything needed to (a) quote your hours/rate and (b) draft or review the 7 footer pages. Respond to chad@creativepartnersolutions.com (cc info@newleafrecoveryservices.com) with the 5 items in §08 Sign-Off below. NDA standard: attorney signs an NDA via their engagement letter as part of standard counsel agreement.
Engagement snapshot
The shape of the engagement in eight numbers and one timeline. Outpatient SUD framing matters more than the page count — the federal frame is HIPAA plus 42 CFR Part 2, which is materially stricter.
Timeline
The 14-business-day primary deliverable governs everything else. Two short reviews follow in mid-June.
What's fixed, what's yours
Two columns. Everything on the left is set by the engagement shape and Tamesha's launch deadline. Everything on the right is your professional call.
Locked
SetDon't quote differently — these are decided.
- 7-page deliverable list — must include all 7 (NPP, 42 CFR Part 2, ADA, Good Faith Estimate, Patient Bill of Rights, Terms of Use, Privacy Policy).
- July 1, 2026 hard deadline — driven by Tamesha's bus campaign launch. Drafts due [send + 14 business days].
- HIPAA + 42 CFR Part 2 framing — both apply; SUD-specific 42 CFR Part 2 is more restrictive than HIPAA and must be respected.
- Invoicing to Tamesha directly — Creative Partner coordinates but does not pay for legal services.
- White-label arrangement — NewLeaf doesn't see contractor identity unless you prefer to be introduced; default is Chad coordinates everything.
Flexible
Your callUse your professional judgment.
- Draft from scratch vs. review-and-customize a standard template (HHS / SAMHSA / Michigan Medicaid).
- Hourly vs. fixed-fee quote model.
- Recommended review/update cadence per page (annual? biennial?).
- Any additional disclaimers/notices you spot we haven't flagged (especially Michigan-specific).
- Privacy Policy + Terms of Use — one combined page or two separate pages.
Scope detail — 7 pages
Each page below: framework citation, expected length, source/strategy, and required content elements. Word-count ranges are typical — quote what you'd actually deliver.
Page 1 — Notice of Privacy Practices (HIPAA NPP)
Required by HIPAA Privacy Rule § 164.520
Length: typically 2,500–4,000 words. Source: either (a) Behave Health template if their EHR provides one (Tamesha to confirm at contract close), or (b) HHS OCR model NPP form, or (c) draft from scratch.
Page 2 — 42 CFR Part 2 Confidentiality Disclosure
Required by federal SUD-specific confidentiality regulation
Length: typically 800–1,500 words. Why it's distinct from the HIPAA NPP: 42 CFR Part 2 is MORE PROTECTIVE than HIPAA. Patients receiving SUD treatment have stronger confidentiality rights, including a higher consent threshold for disclosures, “re-disclosure prohibition” (recipients of patient info cannot further disclose without additional consent), and restricted disclosures even within the same healthcare entity.
Page 3 — Accessibility Statement
Required by ADA Title III
Length: typically 400–600 words. We have a baseline structure (WCAG 2.1 A baseline being implemented in the build). Tamesha may opt into Add-On 1 (full WCAG 2.1 AA certification) — if so, we update the statement to reflect AA compliance. This page can launch with us-drafted language; we need your review to confirm liability framing is sufficient.
Page 4 — Good Faith Estimate Notice
Required by No Surprises Act
Length: typically 300–500 words. Required because NewLeaf accepts uninsured/self-pay patients. The No Surprises Act requires healthcare providers to give a Good Faith Estimate to uninsured patients before treatment.
Page 5 — Patient Bill of Rights
Required by Michigan state + CMS Medicaid
Length: typically 600–1,000 words. Source: Michigan Medicaid Bill of Rights as starting template; Behave Health may have a template.
Page 6 — Terms of Use
Standard website liability framing
Length: typically 800–1,200 words. Distinct from Patient Bill of Rights: this is the website user agreement for ANYONE visiting the marketing site, not just patients. Covers liability of the marketing site itself.
Page 7 — Privacy Policy (website tracking)
State + federal website-tracking framework
Length: typically 1,000–1,800 words. Distinct from HIPAA NPP: this covers WEBSITE cookie/analytics/marketing tracking, NOT clinical PHI. The site uses Google Analytics 4, Google Tag Manager, Microsoft Clarity. Visitors are tracked anonymously for marketing/analytics purposes.
Two short reviews after the 7 pages ship
Two follow-up reviews scheduled for mid-June. Quote separately or roll into the base engagement — your preference.
Compliance focus: 42 CFR Part 2 + HIPAA — does any SMS inappropriately acknowledge a patient as receiving SUD treatment without verified consent context?
Compliance focus: Any misleading-claims risk or undisclosed limitations in Suboxone/MAT homepage language
What's NOT in scope
Boundary line. These items are real legal work but are handled outside this engagement.
Clinical compliance
Tamesha + BehaveClinical-side framework lives in the EHR, not the website.
- Tamesha's clinical staff and Behave Health EHR handle clinical-side HIPAA + 42 CFR Part 2 protocols. The website is the marketing layer, not the clinical layer.
EHR contract review
Separate engagementDirect Tamesha-to-attorney engagement, outside this packet.
- Tamesha's Behave Health contract is separate (her direct engagement with you, if relevant).
Insurance contract review
Separate engagementMedicaid managed care + commercial payer contracts.
- Medicaid managed care and commercial payer contracts are separate from this scope.
Liability insurance review
Separate engagementProfessional liability + general liability policies.
- Separate.
Reference materials available on request
Anything below speeds your work — ask Chad and we'll send it.
How each page should land
Plain text we can paste into the Wix Studio build. Implementation notes welcome. We'll handle the typography, the layout, and the publish — you handle the legal language.
What you receive, what you deliver back
You coordinate primarily with Chad (Creative Partner) and Tamesha. Other fulfillment tracks send copy/automation drafts to you for review when their work product is ready. You deliver primarily to Chad, who integrates the language into the Wix Studio website and shares back to Tamesha for clinical-team sign-off. Tamesha is the final approver on language; you can mark up “needs Tamesha-confirmation” items in your drafts.
Flagged upfront
Already known. None of these block engagement — they're flagged so your quote can accommodate them honestly.
42 CFR Part 2 is stricter than HIPAA
Many attorneys without dedicated SUD-program experience default to HIPAA-framing on the NPP and forget the Part 2 layer. We want both pages drafted and the relationship between them stated clearly so patient-facing language doesn't accidentally re-disclose what Part 2 prohibits.
Medicaid is the primary payor
NewLeaf is Medicaid-primary (~$200–$300/visit Michigan Medicaid). State Medicaid Bill of Rights language is non-optional; commercial-payor-only templates leave gaps.
Patients aged 12–80 — COPPA + minor-consent rules apply
The age range includes minors. Privacy Policy must address COPPA. Patient Bill of Rights should address minor-consent (Michigan law on SUD treatment for minors is more permissive than for general healthcare — worth a specific call-out).
EHR (Behave Health) contract not yet signed
Drafts may need to be revised if Behave Health's own NPP language is materially different from what you draft. Build a revision pass into your quote (or note it as a pass-through cost).
What we need from you
Five items + sign-off. Engagement confirmation first; line items second; anything you'd add, third.
Engagement confirmation
CONFIRM
ProceedReply yes to chad@creativepartnersolutions.com (cc Tamesha at info@newleafrecoveryservices.com) and proceed to the quote items below.
DECLINE
RespectedReply with any reason — conflict, capacity, scope concern — and we'll respect it. No follow-up required.
Quote line items
Fill in your fees / hours. Word-count ranges are typical — what you'd actually deliver is your call.
Anything we haven't flagged
Free-form. Notices, disclaimers, Michigan-specific requirements, COPPA considerations, anything you spot that we'd be exposed on. We default to your judgment. If you see something we should add or remove from the 7-page list, flag it in your reply.
Confirm engagement & quote
Please respond to chad@creativepartnersolutions.com (cc info@newleafrecoveryservices.com) with the 5 items below. We'll countersign and you're engaged.
Engagement sign-off
5 items + signatureReply to confirm
All communication routes through Chad with Tamesha cc'd. By engaging, you confirm you've read this packet in full, the scope as quoted matches your understanding, and you can deliver drafts within 14 business days (or you've flagged otherwise). NDA standard: attorney signs an NDA via their engagement letter as part of standard counsel agreement.