21 pages of patient-centered content for a Suboxone/MAT clinic that doesn’t look like one.
A new outpatient Suboxone/MAT clinic launching in downtown Lansing, Michigan with a second location planned. Mission-driven, deliberately upscale-wellness aesthetic — not clinical, not institutional, not the methadone-clinic framing patients are running from.
21 indexable URLs. 49–72 hours of content writing. Locked word counts per page (no longer TBD). Hard deadline: Phase 1 (5 pages) writing-complete and handed off to the web team by ~June 17, 2026 — so build time is preserved before the July 1 bus campaign launch.
(white-label)
Creative Partner
locked word counts
writing-complete
How to use this packet. Read once, then submit one quote covering all 21 pages (hours by block, blended rate, total). White-label rule: the practice never sees you — everything routes through Chad. The client’s identity, exact domain, and entity details are disclosed under white-label NDA at engagement confirmation — this is how we protect every client we partner you with. Reply to chad@creativepartnersolutions.com within 5 business days · subject Content Track B Writing Quote — [Firm name].
Engagement snapshot
The shape of the whole job in eight numbers. The forecast below is honest — this is a hyperlocal Suboxone clinic, not a national brand. Every word counts. Every page is a conversion asset, not a volume play.
Honest visitor forecast
A low-traffic site by SEO standards — this is a hyperlocal Suboxone clinic. Hyperlocal Suboxone-Lansing search volume is genuinely small (~30/mo Tier A combined). The site competes for intent, not volume. Build quality matters more than build speed beyond the deadline because every visitor counts.
What’s fixed, what’s yours
Two columns. Everything on the left is set — don’t quote it differently. Everything on the right is your professional call.
Locked
SetDon’t quote differently — these are decided.
- Word counts per page — locked per addendum A2 (2026-05-21). Not TBD. Not national-volume-inflated.
- Total content hours: 49–72 (was 50–75 originally; small refinement within the original budget).
- Voice & tone — compassionate but professional, “we” voice, plain language, mission-forward.
- Compliance posture — 42 CFR Part 2 prohibits patient testimonials with identifying details.
- Keyword targets — Track C has assigned the primary keyword per page. We deliver those to you with each page brief.
- Per-CMS-item uniqueness — Each of the 12 city items must be ≥60% unique vs. every other city.
Flexible
Your callUse your professional judgment.
- Headlines, subheads, internal linking suggestions, CTA copy.
- FAQ question selection — we give you the topic pool; you select the 12–18 best (MAT) or 15–25 best (Insurance/FAQ).
- Photo alt-text recommendations (you propose; we approve).
- Title tag + meta description writing (60 / 155 char ceiling — you optimize).
- Family-member-quote framing — no quotes yet; you propose direction.
- “Why this work matters to me” staff statement framing.
The voice (locked) — and the aesthetic it has to match
Editorial wellness brand — refined, deliberate, mission-forward. Match the visual identity in word choice and rhythm. This is the same voice across all 21 pages from a single writer.
Voice & tone (locked)
Six rules- Compassionate but professional — not corporate, not over-clinical.
- First-person plural (“we”) for the practice voice.
- Plain language — Suboxone, MAT, recovery terminology explained without jargon.
- Mission-forward — the founder’s personal “why” shapes the About page.
- No false promises — recovery is hard, this isn’t a magic bullet, the practice offers a dignified path.
- Direct service-area language — Lansing, the suburbs, bus station proximity, named explicitly for local SEO.
Aesthetic alignment
Match the brandMatch the visual brand in word choice and rhythm.
- Upscale wellness — sage green / cream / soft neutrals. Think Goop, Parsley Health. Not clinical.
- Refined, deliberate word choice. Varied sentence rhythm with whitespace.
- No clinical jargon, no institutional language, no “addiction services” anywhere on the marketing site.
- Terminology hierarchy: “Medication-Assisted Treatment” long-form first; “MAT” acronym after first use; “Suboxone” used directly when discussing the specific medication.
- Editorial cadence — treat every page as a piece, not a content slot.
Phase 1 — 5 pages · ~2,700–3,800 words · 9–13 hours
Five hand-built pages. Hand back to the web team by ~June 17, 2026 for build before the July 1 launch. If you can’t meet June 17, say so in your quote — we’ll sequence Phase 1 elsewhere and route Phase 2 to you. Don’t over-promise.
Hero copy, value prop, services preview (4 cards), credibility section, mission teaser, dual CTA (Contact + Insurance), waiting-room framing block. 800–1,200 words · 3–4 hrs.
Tier C entity terms (mat clinic, suboxone doctor)Mission-forward; the founder’s story; the practice’s philosophy; why Suboxone-only. 700–1,000 words · 2–3 hrs.
Brand / owner termsIntro to 4 service areas (MAT, Counseling, Case Management, Telehealth) with links to dedicated pages. 600–900 words · 2–3 hrs.
outpatient rehab, mat programConversion-focused; inviting intake copy; hours; location placeholder; QR code section. 200–300 words · 0.5–1 hr.
Conversion · low SEO priorityWhy work at the practice; current openings; benefits; application instructions. 400–600 words · 1–2 hrs.
Recruiting toolPhase 2 — Service pages · 5 pages · ~5,500–7,500 words · 19–25 hours
The five service pages do the heavy conversion lift. The MAT page (#6) and Insurance/FAQ page (#10) are the two primary conversion hubs — quote them with the depth they need.
What Suboxone is, who qualifies, evaluation process, monthly visits, drug screening explained, what makes us different, HEAVY FAQ (12–18 questions), schema-rich (Drug, MedicalProcedure, FAQPage). Waiting-room framing block. 1,800–2,400 words · 6–8 hrs.
suboxone clinic near me · suboxone doctor near me · suboxone clinic lansing miIndividual + group therapy; what to expect; Medicaid coverage; therapist credentials. 800–1,200 words · 3–4 hrs.
counseling lansing mi (Tier D long-tail)What case management means; ongoing support; community resources. 600–900 words · 2–3 hrs.
Tier D long-tailWhat’s offered virtually; what isn’t; technical requirements; privacy; differentiation vs. Workit / Bicycle Health. 800–1,200 words · 3–4 hrs. Conditional on founder’s social-worker conversation — flag in your quote.
online suboxone clinic near me · pendingInsurance carriers; Medicaid billing; same-week-not-walk-in conversion; HEAVY FAQ (15–25 questions). Logo row with Medicaid alphabetized. Headline: “Insurance Accepted” NOT “Medicaid Coverage”. 1,500–1,800 words · 5–6 hrs.
medicaid suboxone · insurance acceptedPhase 2 — Location pages · 2 pages · ~1,800–2,700 words · 6–9 hours
The Lansing page is the SEO yard sign for the launch. The second-location page is forward placement.
Tier A direct-Lansing keywords (~30/mo combined). Neighborhood, accessibility, CATA bus station proximity, parking, Medicaid section. 1,200–1,800 words · 4–6 hrs.
suboxone clinic lansing mi · suboxone doctors lansing miAnticipated opening; planned services; lead capture. Forward placement, low SEO priority. 600–900 words · 2–3 hrs.
Forward placement · low SEO1 template + 12 city items · ~4,000–6,600 words · 13–22 hours
Each CMS item is ≥60% unique vs. every other city — don’t paraphrase. These are real places with specific neighborhoods, landmarks, distance from the downtown Lansing clinic, school districts, hospital systems, employers, and specific patient flow patterns the founder has shared.
Service-area CMS · 12 city items
/service-area/[city-slug]/300–500 words per item. ~1–2 hours per city × 12 = 12–24 hours total. Plus Service Area Overview (static parent, 400–600 words, 1–2 hrs) and CMS template chrome (written-once shared content, 200–300 words, 1 hr).
All 12 cities · tier · founder note · keyword
Per-CMS-item unique content fields
Don’t paraphrase. Each city gets distinct content across these fields:
7 placeholder pages · ~700–1,000 words · 2–3 hours
These launch with placeholder structure (intro paragraph + section headers + placeholder text indicating attorney content). Final legal language drops in from the practice’s compliance attorney.
Footer / Compliance pages · 7 required at launch
You write placeholder structure. Attorney delivers final language.Compliance content considerations — non-negotiable
42 CFR Part 2 + HIPAA prohibit patient testimonials with identifying details. Patient testimonials with names, identifying details, or likeness are PROHIBITED — 42 CFR Part 2 prohibits acknowledging anyone as a patient without explicit signed consent. NO “Sarah’s recovery story” content.
Alternative testimonial strategies: family-member quotes (the founder will source with consent); staff “why I do this work” statements; embedded Google reviews via widget (patients who self-publish reviews voluntarily on Google).
- NO “cure” language — recovery is ongoing.
- NO specific outcomes claims without substantiation (e.g., NOT “92% of our patients maintain recovery” — not a defensible number).
- Medical accuracy review required — the founder will have clinical staff review MAT + Counseling pages before publish.
- NO paid-referral helpline language — competitive teardown showed the helpline-style competitor in market is not a clinic. The practice is differentiated as a real clinic with a real building and real local clinicians. Subtle anti-helpline positioning is welcome (one homepage line + one FAQ entry).
Three subtle anti-positioning moves
Three small voice moves that counter-program the methadone-clinic mental image patients arrive with. Default to including all three — we’ll review on draft.
Hero — recommended
Home page“Same-week Suboxone appointments in Lansing. Private. Judgment-free.”
Subhead: “Talk to an actual Lansing clinician — not a national call center. Medicaid and commercial insurance accepted.”
NOT “Lansing’s Medicaid Suboxone Clinic” — that’s the methadone-clinic framing patients are running from.
Insurance section
Insurance/FAQ page- Logo row with Medicaid alphabetized between Humana and Medicare.
- Headline: “Insurance Accepted” (NOT “Medicaid Coverage”).
- Body: “We accept most Medicaid managed care plans, Medicare, and commercial insurance. Self-pay options available.”
Waiting-room framing
About or MAT page block“What our waiting room actually feels like: No glass window at the front desk. No line. No clipboard. A real couch. Private check-in. The same waiting room as everyone else at the clinic. Coffee if you want it.”
Counter-programs the methadone-clinic mental image directly.
What every page ships with
Each page is a complete deliverable. Not just body copy — meta, alt-text, internal linking, and (for conversion hubs) FAQ selection + schema-block flags.
Locked keywords (per A1 addendum)
Each page is written to a primary keyword target with secondary terms naturally woven in. Track C delivers the keyword assignments to you with each page brief. Don’t keyword-stuff. Write for the patient. Keywords inform topic and headers; they don’t dictate sentence structure. If a keyword feels forced, omit it.
What you give, what you receive
You coordinate with Chad. Other tracks supply per-page brief inputs; you deliver final copy + meta tags + alt-text recommendations back to Chad, who forwards to the web team (Track A) for build. The founder is the final approver on language; clinical staff review MAT + Counseling before publish.
Flagged upfront
Already known. None of these block kickoff — they’re flagged so your quote can accommodate them honestly.
42 CFR Part 2 + HIPAA — testimonials prohibited
Patient testimonials with names or identifying details are prohibited by federal regulation. The conventional “Sarah’s recovery story” pattern is unavailable. Plan for alternatives: family-member quotes (sourced with consent), staff “why I do this work” statements, embedded Google reviews. Bake this constraint into your quote — don’t assume testimonial pages will appear later.
MAT page is the primary conversion hub — heaviest depth
Most content depth, most schema, most FAQ. Most critical page. Plan for heavy FAQ (12–18 questions), deep schema markup (Drug, MedicalProcedure, FAQPage), 1,800–2,400 words. Don’t underquote.
Insurance/FAQ page must perform
The anti-methadone-clinic framing depends on it. 1,500–1,800 words. ≥15 FAQ entries. “Same-week not walk-in” CTA prominent. Logo row with Medicaid alphabetized — not a Medicaid-focused page.
Service Area CMS items risk repetition
Google flags duplicate content. ≥60% uniqueness per item. Don’t paraphrase; write each city as a real local. The founder has specific notes on multiple cities (St. Johns school-district drug issues, Hastings owned facility, Okemos competitor) — use them.
Family-member content path is unproven
We need to lead with it for the testimonial workaround (42 CFR Part 2 blocks patient testimonials). The founder will source quotes; you draft framing. Default direction: “What families say about the practice.”
Telehealth page conditional on founder’s social-worker conversation
The Telehealth page may be deferred pending that conversation. Quote it but flag conditional. If deferred, total drops by ~3–4 hours.
What we need from you
Eight sections. Reply to chad@creativepartnersolutions.com within 5 business days. Subject: Content Track B Writing Quote — [Firm name].
1 · Scope summary
Briefly restate the scope as you understand it. If you understand it differently than this packet, flag it here. Your 3–5 sentence restatement.
2 · Hours by block
Quote your hours and blended hourly rate.
2,700–3,800 words
5,500–7,500 words
1,800–2,700 words
4,000–6,600 words
700–1,000 words
3 · Add-on / optional services
Independent — client opts in per add-on.
Brand voice guide deliverable
RecommendWriteup of the locked voice + examples for future writers. Voice cohesion across 21 pages is non-trivial — a guide protects future content.
FAQ topic-pool deep research
RecommendWe provide a starter pool; you expand to 25+ per conversion page (MAT + Insurance/FAQ).
Anti-helpline polemical 1-pager
A7 conditionalWeb team builds; we deliver copy. Conditional on the founder’s call (per A7).
Spanish translation
Skip unless askedSkip unless the founder affirmatively requests.
Post-launch SEO content refresh retainer
RecommendMonthly cadence for content refreshes informed by Search Console + Clarity.
4 · Timeline
Hard constraint — Phase 1 writing handoff ~June 17, 2026. If that’s not deliverable, say so — we’ll sequence with another writer and route Phase 2 to you.
5 · Dependencies — what you need from us
6 · Risk flags — what YOU see that we haven’t
Be honest. Examples: “FAQ pool depth for the MAT page — 12–18 questions is aggressive without a domain-expert review; quote ±25%” · “Per-CMS uniqueness ≥60% may require founder-sourced city specifics for the outer-ring cities (Charlotte, Hastings) that aren’t in any reference file” · “Voice cohesion across 21 pages from a single writer is non-trivial — recommend the brand voice guide as an add-on.” Be bulleted, specific, actionable.
7 · Conversion-hub recommendations
Beyond what we’ve flagged: your professional opinion on MAT + Insurance/FAQ. What FAQ questions would you add? What positioning moves do you see we’ve missed? What CTAs would you propose?
8 · Anything else
Open field. Tell us what we missed.
Confirm quote & engagement
Return to chad@creativepartnersolutions.com. Subject: Content Track B Writing Quote — [Firm name]. By submitting this quote, [Firm name] confirms: we have read the scope + 21-page list + this packet in full; the scope as quoted matches our understanding; we can meet ~June 17 Phase 1 deadline (or we have flagged in §4 that we cannot); we understand the 42 CFR Part 2 + HIPAA compliance posture; we will sign a white-label agreement (the practice does not know we exist).
Sign-off block
Reply to confirmReply to confirm
All communication routes through Chad. By engaging, your firm confirms it has read this packet in full, the scope as quoted matches your understanding, the ~June 17 Phase 1 writing handoff is deliverable (or you’ve flagged otherwise), and you will sign a white-label agreement before client identity is disclosed — the practice does not know you exist until you are awarded the engagement.