Three quote models — Setup, Review Velocity, Monthly Retainer.
Track D is Google Business Profile setup, optimization, review velocity program, and ongoing management for a new outpatient Suboxone/MAT clinic launching in downtown Lansing, Michigan. The single biggest gap in the Lansing SUD market: the highest-rated competitor has only 26 reviews. The practice can lead the local market with disciplined review acquisition. Target: 50 reviews within first 6 months. Map Pack ranking is THE biggest SEO lever for this client.
local SEO
Lansing + [Location 2]
within 6 months
verified + ready
How to use this packet. Complete engagement brief for the GBP / local SEO specialist. Three distinct quote models — Setup (one-time), Review Velocity (6-month sprint), Monthly Retainer (ongoing) — in §13. White-label rule: the practice never sees you — everything routes through Chad. The client’s identity, exact domain, and entity details are disclosed under white-label NDA at engagement confirmation — this is how we protect every client we partner you with.
Engagement snapshot
The shape of the whole job in eight numbers. GBP is the highest-leverage local asset for an SUD clinic — for Medicaid-demographic patients, Google search + Google Maps are the discovery channels.
Realistic Map Pack timeline
GBP drives more visits to the clinic than the website does for the first 6 months. This is where patient acquisition happens for the bus campaign’s secondary effect (people see the bus, search “suboxone clinic Lansing” or the practice name, find the GBP first).
What’s fixed, what’s yours
Two columns. Everything on the left is set — don’t quote it differently. Everything on the right is your professional call.
Locked
SetDon’t quote differently — these are decided.
- Primary category — Addiction Treatment Center (or closest available).
- Secondary categories — Mental Health Clinic, Medical Clinic, Counselor, Health Consultant.
- Service area cities (14 total) — Lansing, East Lansing, Holt, Dimondale, Waverly, Bath, DeWitt, Grand Ledge, Haslett, Okemos, St. Johns, Charlotte, Hastings, [Location 2 added when 2nd location opens].
- Review target: 50 within 6 months — would put the practice above every locally-owned competitor (highest currently has 26).
- Review request mechanism — SMS post-visit via GHL automation (Track E coordination).
- Post cadence — Weekly Update or Event format.
- Response time — 48 hours on all reviews.
Flexible
Your callUse your professional judgment.
- Specific Q&A questions to pre-seed — 8–12 anticipated; you propose, we approve.
- Post format mix — Update vs Event vs Offer.
- Photo strategy timing — Phase 1 launch vs Phase 2 vs post-opening photo refresh.
- Review request SMS copy — you propose, we approve.
- Negative review response template library — you propose, the practice owner approves each.
Setup — Phase 1, post address-confirmation
Day 0 starts at address-confirm. The verification gate is the longest single dependency — if we don’t initiate by ~May 31, 2026, we risk missing the July 1 deadline.
Verification gate — Google can take 1–4 weeks
Google verification process (postcard, phone, or video — Google determines). If we don’t initiate by ~May 31, 2026, we risk missing July 1 deadline. CRITICAL: verification CANNOT begin until the downtown Lansing clinic address is confirmed (lease pending with attorney). Day 0 starts at address-confirm.
Setup scope
The 15 fields that move Map Pack ranking
Every field is a signal Google uses to rank the listing. Skipped fields lose ranking weight — this is why Setup includes every available field.
Sprint to 50 reviews in 6 months
The single biggest gap in the Lansing SUD market is review density. The highest-rated locally-owned competitor has only 26 reviews. Disciplined acquisition lets the practice lead the local market within 6 months. Five-channel program below.
Direct review requests via SMS
Primary channelPost-visit, via GHL automation — patients who COMPLETED an episode of care. NO active treatment patients (42 CFR Part 2 considerations).
Family member reviews
Consent-gatedAdult children of patients can review their experience without protected-patient concerns. Requires consent workflow.
Community partner reviews
OutreachReferring physicians, social workers, local agencies. No PHI concerns — professional relationship.
Staff reviews
EmployeesProviders and staff can review the practice as employees. Builds early review volume during pre-opening.
Negative review response protocol
Approval-gatedThe practice owner approves all responses before posting; NEVER confirm individuals as patients in responses. Template library with 42 CFR Part 2-compliant copy.
Fake/bot monitoring
DefensiveActive monitoring for fake or bot reviews from competitors — flag-to-Google protocol when caught. SUD clinics carry elevated bot-attack risk.
Monthly retainer scope
After launch, GBP doesn’t maintain itself. Weekly posts + monthly photos + same-day review responses keep ranking signals active and the listing fresh.
Weekly post
- 1×/week — Update or Event format.
- Keeps profile active in Map Pack ranking signals.
- Topics: services, programs, community involvement, recovery milestones (no PHI).
Photo additions
- 5–10 photos/mo on rolling basis.
- Replace stock/AI with real photography as it becomes available.
- Pre-opening: facility-in-progress shots, staff in-process.
Review responses
- 48-hour target on every review — positive and negative.
- All responses templated; the practice owner approves before posting.
- NEVER confirm individuals as patients.
Q&A monitoring
- Ongoing — add new Q&A as patient questions emerge.
- Pre-seed library of 8–12 anticipated questions.
- Monitor public-asked questions; respond within 48 hours.
Insights review
- 1×/mo report to Chad.
- Search queries that triggered the listing.
- Photo views, direction requests, phone calls.
- Map Pack rank tracking over time.
Hours + services
- Holiday hours updates.
- Service additions as offerings expand.
- Special-hours events (opening day, community events).
42 CFR Part 2 + HIPAA constrain review mechanics
Patient privacy regulations for substance use disorder treatment create review-mechanism constraints that don’t exist for general medical practices. Build the GHL trigger logic around episode-completion, NOT post-visit.
Hard compliance rules
Document the full configuration for future replication
When the Lansing GBP is fully configured and review-velocity established, document the full GBP setup as a snapshot. When the second location opens, replicate the snapshot with location-specific NAP, photos, and category overrides. This becomes the operational playbook for every future location the practice adds.
What the snapshot contains. Full GBP field configuration, category taxonomy, service-area definition, attributes selection, Q&A library, post templates, photo categorization scheme, review response template library, GHL trigger spec, monthly retainer cadence checklist. Drop-in for new locations — only NAP, photos, and any city-specific category overrides need to change.
The two competitors that matter
Per the competitive analysis (2026-05-21 update): one brand analog in a different category, one direct competitor that just entered the SUD-treatment market. GBP strategy must outpace both on review velocity.
Pure Psychiatry of Michigan
Brand analogDifferent category (psychiatry, not SUD) — but the reputation density model the practice should match.
- Birdeye 4.9★ / 281 reviews (Lansing) — the gold standard for local mental-health reputation in the metro.
- Goal: the practice should aim to match Pure’s reputation density within 12–18 months.
- Different category means no direct competition, but Pure’s review-velocity playbook is worth studying.
Connected Health PLLC (Okemos)
DIRECT competitorDirect SUD competitor. Founded 2023. FASAM ×2. New entrant.
- NEW DIRECT competitor — same patient base, same metro, same primary service (Suboxone/MAT).
- Goal: get the practice’s GBP indexed + reviewed faster than Connected Health builds review velocity.
- Window: Connected Health is still establishing — 6-month sprint to 50 reviews puts the practice ahead before they catch on.
What you give, what you receive
Everything routes through Chad. GBP sits between four other tracks — you deliver verified NAP outward, you receive address + EHR + GHL configuration inward.
You DELIVER to
You RECEIVE from
Flagged upfront
Already known. None of these block kickoff — they’re flagged so your quote can accommodate them honestly.
Address pending blocks ALL GBP setup work
Use placeholder NAP in citation campaign (Track C); commit to GBP work only after address confirmed. Build kickoff sequence around address-close as Day 0.
Google verification can take 1–4 weeks
Initiate by ~May 31 to be safe for July 1 launch. If lease closes late, escalate to alternate verification methods (video, phone) to compress timeline.
“Addiction Treatment Center” category may auto-flag
Google has been refining SUD-specific categories — flagged listings face additional review. Have backup category strategy if Google requests change (e.g., default to Mental Health Clinic + Medical Clinic if Addiction Treatment is rejected).
42 CFR Part 2 constrains review request mechanism
Cannot request reviews from active patients. Episode-of-care threshold: only request from patients post-completion, family members with consent, community partners, staff. Build the GHL trigger logic around episode-completion, NOT post-visit.
SUD clinics have higher fake-review risk
Competitors may try to drag down GBP via bot/fake reviews. Active monitoring + flag to Google for any obvious bot/fake reviews. Build response protocol for this.
Pre-opening photos hurt early Map Pack ranking
Pre-opening GBP launches with stock/AI photos + “facility opening summer 2026”. May hurt early Map Pack ranking. Coordinate with Track A photo strategy + Add-On 3 (post-opening photo integration) to backfill aggressively.
Three quote models · quote each independently
The client opts into each model independently. Setup is one-time. Review Velocity is a 6-month sprint. Monthly Retainer is ongoing.
1 · Scope summary
Briefly restate the scope as you understand it. Flag any mismatches here. (Your 3–5 sentence restatement.)
2 · One-time setup quote
Phase 1 setup — post-address-confirm.
3 · Ongoing monthly retainer quote
Post-launch monthly cadence.
4 · Review velocity quote
Quote separately — first 6 months sprint to 50 reviews.
5 · Add-ons / optional
6 · Timeline
7 · Dependencies
The practice owner’s confirmed Lansing address (gates everything). Provider headshots as hired (for photo schedule). Insurance carrier list (for services list). Owner approval workflow for review responses. GHL configured with review request SMS trigger (Track E coordination).
8 · Risk flags — what YOU see
Be honest. Examples: “Google verification for SUD clinics has been delayed up to 6 weeks in some metros — recommend initiating earlier than May 31”. “Episode-of-care threshold needs Behave Health EHR to flag completion — verify GHL can read that signal”. “50 reviews in 6 months on an SUD clinic is aggressive — recommend phased ramp”. Be bulleted, specific, actionable.
9 · Anything else
Open field. Tell us what we missed.
Reply to confirm
Return to chad@creativepartnersolutions.com. Subject: GBP Track D Quote — [Firm name]. By submitting this quote, [Firm name] confirms: we have read the scope + README in full; we can meet July 1 ready-for-launch on the assumption address closes by ~May 31; we understand the 42 CFR Part 2 review-mechanism constraints; we will sign a white-label agreement.
Confirm quote & engagement
- Quote prepared by _________________________
- Firm _________________________
- Email _________________________
- Phone _________________________
- Date _________________________
- Quote valid until [default 30 days]
- GBP ready by July 1 (assuming address closes by ~May 31) Y / N
- Signature _________________________
All communication routes through Chad
The practice never sees you — everything routes through Chad. By engaging, your firm confirms it has read this packet in full, the scope as quoted matches your understanding, July 1 verified-and-ready is deliverable (or you’ve flagged otherwise), and you will sign a white-label agreement before client identity is disclosed.