How to use this packet
Complete engagement brief for the GBP / local SEO specialist. GBP setup, optimization, review velocity program, ongoing management — three distinct quote models in §07.
GBP IS THE HIGHEST-LEVERAGE LOCAL ASSET for an SUD clinic. For Medicaid-demographic patients, Google search + Google Maps are the discovery channels.
RESPOND to chad@creativepartnersolutions.com within 5 business days. Subject: "NewLeaf Track D Quote — [Firm name]".
GBP IS THE HIGHEST-LEVERAGE LOCAL ASSET for an SUD clinic. For Medicaid-demographic patients, Google search + Google Maps are the discovery channels.
RESPOND to chad@creativepartnersolutions.com within 5 business days. Subject: "NewLeaf Track D Quote — [Firm name]".
01
Orientation
Read first
Three quote models — Setup + Review Velocity + Monthly Retainer.
Track D is Google Business Profile setup, optimization, review velocity program, and ongoing management for NewLeaf Recovery Services — a new outpatient Suboxone/MAT clinic in downtown Lansing, MI.
The single biggest gap in the Lansing SUD market: the highest-rated competitor has only 26 reviews. NewLeaf can lead the local market with disciplined review acquisition. Target: 50 reviews within first 6 months. Map Pack ranking is THE biggest SEO lever for this client.
Recipient
GBP / local SEO specialist
Locations
1 (Lansing) + 1 future (Jackson)
Review target
50 within 6 months
Hard deadline
Verified + ready by July 1, 2026
02
At a Glance
Engagement snapshot
Quote models
3 — Setup, Review Velocity, Monthly Retainer
Primary category
Addiction Treatment Center
Service-area cities
14 (Lansing metro + Jackson)
Post cadence
Weekly Update/Event
Photo target at launch
20+ high-quality photos
Review response time
48 hours
Verification gate
Initiate by ~May 31, 2026
Quote due
Send + 5 business days
Realistic Map Pack timeline
GBP drives more visits to the clinic than the website does for the first 6 months. This is where patient acquisition happens for the Tamesha bus campaign's secondary effect (people see the bus, search "NewLeaf" or "suboxone clinic Lansing," find the GBP first).
| Phase | GBP state | Map Pack rank |
|---|---|---|
| Month 1–3 | Verified, optimized, posting weekly. Map Pack visibility starts but rank inconsistent. | — |
| Month 3–6 | Reviews building (target 30+ by M6). | Top-3 for suboxone clinic lansing mi direct queries |
| Month 6–9 | Map Pack ranking stable top-3. | Drives ~20–40 monthly visitors directly to website + clinic phone |
| Month 9–12 | Review count >50. | Top-1 in Map Pack for Lansing direct queries. Highest-rated SUD clinic in metro. |
03
Locked vs Flexible
Don't quote differently
LOCKED — Don't quote differently
- Primary category: Addiction Treatment Center (or closest available).
- Secondary categories: Mental Health Clinic, Medical Clinic, Counselor, Health Consultant.
- Service area cities (14 total): Lansing, East Lansing, Holt, Dimondale, Waverly, Bath, DeWitt, Grand Ledge, Haslett, Okemos, St. Johns, Charlotte, Hastings, Jackson (Jackson added when 2nd location opens).
- Review target: 50 within 6 months — would put NewLeaf above every locally-owned competitor (highest currently has 26).
- Review request mechanism: SMS post-visit via GHL automation (Track E coordination).
- Post cadence: Weekly Update or Event format.
- Response time: 48 hours on all reviews.
FLEXIBLE — Your professional judgment
- Specific Q&A questions to pre-seed (8–12 anticipated; you propose, we approve).
- Post format mix (Update vs Event vs Offer).
- Photo strategy timing (Phase 1 launch vs Phase 2 vs post-opening photo refresh).
- Review request SMS copy (you propose, we approve).
- Negative review response template library (you propose, Tamesha approves each).
04
The Work — Scope Detail
Setup · Optimization · Review velocity · Ongoing
Setup (Phase 1, post-address confirmation)
- Create or claim GBP for Downtown Lansing location.
- Verify via Google's process.
- Complete every available profile field — NO skipped sections.
- Primary category: Addiction Treatment Center (or closest — Google has been refining SUD-specific categories).
- Secondary categories: Mental Health Clinic, Medical Clinic, Counselor, Health Consultant.
- Service area: all 14 cities listed in §03.
Verification gate — Google can take 1–4 weeks
Google verification process (postcard, phone, or video — Google determines). If we don't initiate by ~May 31, 2026, we risk missing July 1 deadline. CRITICAL: verification CANNOT begin until Tamesha's downtown Lansing clinic address is confirmed (lease pending with attorney). Day 0 starts at address-confirm.
Optimization Components
| Element | Action |
|---|---|
| Business description | 750-char compelling description with primary keyword (Suboxone clinic Lansing MI), value prop, mission |
| Services list | All 12+ services individually listed with descriptions: MAT, Suboxone treatment, individual counseling, group therapy, case management, drug screening, recovery support, telehealth, etc. |
| Products list | If applicable — programs, treatment packages |
| Photos | 20+ high-quality photos at launch: exterior, interior, owner, providers (once hired), waiting area, exam rooms. Pre-opening: stock/AI placeholders with note "facility opening summer 2026" |
| Logo | Brand mark uploaded |
| Cover photo | Hero-quality lead image |
| Hours of operation | Set accurately, update for holidays |
| Special hours | Holidays, opening day |
| Appointments URL | Link to website intake form |
| Menu / Services URL | Link to Services overview page |
| Attributes | Wheelchair accessible, accepts new patients, LGBTQ-friendly, online care available, identifies as women-owned, identifies as Black-owned |
| Q&A | Pre-seed 8–12 anticipated questions with strong answers |
| Posts | Weekly Update or Event posts during Phase 2 to keep profile active |
| Messaging | Enable Google Business Messages — route to GHL for response handling |
| Reviews | Active review-velocity program (see Review Velocity section below) |
Review Velocity Program
Target 50 reviews within first 6 months
The single biggest gap in the Lansing SUD market is review density. Disciplined acquisition lets NewLeaf lead the local market.
- Direct review requests via SMS (post-visit, via GHL automation) — patients who COMPLETED an episode of care. NO active treatment patients (42 CFR Part 2 considerations).
- Family member reviews — adult children of patients can review their experience without protected-patient concerns.
- Community partner reviews — referring physicians, social workers, local agencies.
- Staff reviews — providers and staff can review the practice as employees.
- Negative review response protocol — Tamesha approves all responses before posting; NEVER confirm individuals as patients in responses.
Ongoing GBP Management
Monthly retainer scope
- Weekly post (Update or Event format).
- Monthly photo additions.
- Response to all reviews within 48 hours.
- Q&A monitoring + seeding (add new Q&A as patient questions emerge).
- Insights review — search queries that triggered the listing, photo views, direction requests, phone calls.
- Holiday hours updates.
- Service additions as offerings expand.
Compliance Posture
42 CFR Part 2 + HIPAA constrain review mechanics
Patients cannot be confirmed as patients without explicit signed consent. NO patient testimonials with identifying details. Review requests restricted to patients post-episode-of-care, family members with consent, community partners, and staff. All responses to negative reviews must be templated/approved by Tamesha — never confirm individuals as patients.
Snapshot for Jackson Location
When NewLeaf-Lansing GBP is fully configured and review-velocity established, document the full GBP setup as a snapshot. When Jackson location opens, replicate the snapshot with Jackson-specific NAP, photos, and category overrides.
Competitive Positioning
Per the competitive-update-2026-05-21.md analysis:
- Pure Psychiatry of Michigan has Birdeye 4.9★ / 281 reviews (Lansing) — different category (psychiatry), but the brand analog. NewLeaf should aim to match Pure's reputation density within 12–18 months.
- Connected Health PLLC (Okemos) — direct SUD competitor. Founded 2023. FASAM x2. New DIRECT competitor. Get NewLeaf GBP indexed + reviewed faster than Connected Health builds review velocity.
05
Critical Handoffs
What you give / what you receive
You DELIVER to:
| To | What | When |
|---|---|---|
| Track A (Web team) via Chad | GBP-verified NAP for footer/structured data consistency | Post-verification |
| Track C (SEO) via Chad | Verified canonical NAP string (GBP is Citation #1 in Tier 1) | Post-verification |
| Track E (GHL/Automation) via Chad | Review request SMS trigger spec (post-episode-of-care timing) | Pre-launch |
You RECEIVE from:
| From | What | When |
|---|---|---|
| Tamesha | Final Lansing address (gate to GBP creation), provider headshots as hired, insurance carrier list (services description), response approvals on all reviews | On lease close / per hire / per review |
| Track A (Web team) | Site live (so GBP links to website intake form) | Pre-Phase-1-go-live |
| Track C (SEO) | Citation campaign sequencing | Pre-Phase-1 |
| Track E (GHL/Automation) | GHL configured to send review request SMS with correct timing | Pre-Phase-1-go-live |
06
Risks We Already See
Flagged upfront
Address pending blocks ALL GBP setup work
Use placeholder NAP in citation campaign (Track C); commit to GBP work only after address confirmed. Build kickoff sequence around address-close as Day 0.
Google verification can take 1–4 weeks
Initiate by ~May 31 to be safe for July 1 launch. If lease closes late, escalate to alternate verification methods (video, phone) to compress timeline.
"Addiction Treatment Center" category may auto-flag
Google has been refining SUD-specific categories — flagged listings face additional review. Have backup category strategy if Google requests change (e.g., default to Mental Health Clinic + Medical Clinic if Addiction Treatment is rejected).
42 CFR Part 2 constrains review request mechanism
Cannot request reviews from active patients. Episode-of-care threshold: only request from patients post-completion, family members with consent, community partners, staff. Build the GHL trigger logic around episode-completion, NOT post-visit.
SUD clinics have higher fake-review risk
Competitors may try to drag down GBP via bot/fake reviews. Active monitoring + flag to Google for any obvious bot/fake reviews. Build response protocol for this.
Pre-opening photos hurt early Map Pack ranking
Pre-opening GBP launches with stock/AI photos + "facility opening summer 2026". May hurt early Map Pack ranking. Coordinate with Track A photo strategy + Add-On 3 (post-opening photo integration) to backfill aggressively.
07
Quote Request — What We Need From You
Three quote models · independent
1. Scope Summary
Briefly restate the scope as you understand it. Flag any mismatches here. (Your 3–5 sentence restatement.)
2. One-Time Setup Quote
Phase 1 setup — post-address-confirm
| Line item | Detail | Hours | Quote ($) |
|---|---|---|---|
| GBP creation + verification | Initiate by ~May 31, 2026. Postcard / phone / video. | $ | |
| Full profile build-out | Every field, categories, attributes, service area, hours, services list (12+) | $ | |
| Business description | 750 chars with primary keyword + value prop | $ | |
| Photos at launch (20+) | Exterior, interior, owner, providers, waiting area, exam rooms (stock/AI + real where available) | $ | |
| Logo + cover photo | Upload + crop/format | $ | |
| Pre-seed Q&A (8–12) | Anticipated patient questions + strong answers | $ | |
| Initial post (Update format) | Launch post | $ | |
| Google Messages enabled | Route to GHL for response handling | $ | |
| Snapshot documentation (for future Jackson replication) | Full configuration documented | $ | |
| SETUP TOTAL | $ |
3. Ongoing Monthly Retainer Quote
Post-launch monthly cadence
| Line item | Cadence | Quote ($/mo) |
|---|---|---|
| Weekly post (Update or Event) | 1×/week (4–5/mo) | $ |
| Monthly photo additions | 5–10 photos/mo | $ |
| Review response (target 48 hrs) | All reviews | $ |
| Q&A monitoring + seeding | Ongoing | $ |
| Insights review + monthly report to Chad | 1×/mo | $ |
| Holiday hours + service updates | As needed | $ |
| MONTHLY RETAINER TOTAL | $/mo |
4. Review Velocity Quote
Quote separately — first 6 months sprint to 50 reviews
| Line item | Target | Hours / Quote ($) |
|---|---|---|
| Review request SMS template + GHL trigger spec | 1× setup | $ |
| Family member review program (consent-gated) | Ongoing through M6 | $ |
| Community partner review outreach (referring providers, social workers) | Through M6 | $ |
| Staff review program (Tamesha + hires) | Through M6 | $ |
| Active monitoring for fake/bot reviews + flag-to-Google protocol | Ongoing | $ |
| Negative review response template library + Tamesha approval workflow | Setup + ongoing | $ |
| 6-month review velocity total | Sprint to 50 reviews by M6 | $ |
5. Add-Ons / Optional
| Add-on | Recommended? | Quote ($) |
|---|---|---|
| Jackson location snapshot replication (when Jackson opens) | Recommend | $ |
| Post-opening photo refresh integration | Recommend (coord with Track A Add-On 3) | $ |
| GBP Insights deep-dive quarterly review | Recommend | $/quarter |
| Competitor GBP monitoring (Pure Psychiatry, Connected Health) | Optional | $/mo |
6. Timeline
| Milestone | Your est. date | Confidence (H/M/L) |
|---|---|---|
| Address confirmed (Tamesha lease close) | [date] | |
| GBP verification initiated | Day 0 (address-close) | |
| GBP verified | +1–4 weeks | |
| GBP fully optimized (all fields) | +1 week post-verify | |
| Photos uploaded (20+) | +1 week | |
| Q&A seeded + initial post | +1 week | |
| GBP ready for July 1 launch | Before July 1, 2026 | |
| Review velocity program active | Post-launch |
7. Dependencies
Tamesha's confirmed Lansing address (gates everything). Provider headshots as hired (for photo schedule). Insurance carrier list (for services list). Tamesha approval workflow for review responses. GHL configured with review request SMS trigger (Track E coordination).
8. Risk Flags — What YOU See
Be honest. Examples: "Google verification for SUD clinics has been delayed up to 6 weeks in some metros — recommend initiating earlier than May 31". "Episode-of-care threshold needs Behave Health EHR to flag completion — verify GHL can read that signal". "50 reviews in 6 months on an SUD clinic is aggressive — recommend phased ramp". Be bulleted, specific, actionable.
9. Anything Else
Open field. Tell us what we missed.
08
Engagement & Sign-Off
Reply to confirm
Return to chad@creativepartnersolutions.com. Subject: "NewLeaf Track D Quote — [Firm name]". By submitting this quote, [Firm name] confirms: we have read the scope + README in full; we can meet July 1 ready-for-launch on the assumption address closes by ~May 31; we understand the 42 CFR Part 2 review-mechanism constraints; we will sign a white-label agreement.
Sign-off
Confirm quote & engagement
Quote prepared by
Firm
Email
Phone
Date
Quote valid until[default 30 days]
GBP ready by July 1 (assuming address closes by ~May 31)Y / N
Signature