Creative Partner
Client · Track A Website Build Packet · v02 · May 2026
White-label Wix · Webflow Phase 1 live · July 1, 2026
02 · At a glance

Engagement snapshot

The shape of the whole job in seven numbers. The forecast below is honest — it's why build quality matters more than build speed beyond July 1.

Total pages
21indexable URLs
5 Phase 1 + 8 hand-built + 1 CMS template + 12 CMS items + 7 compliance.
Phase 1
5pages by Jul 1
Home, About, Services Overview, Contact, Careers.
Phase 2
16+ CMS, +30d
Hand-built services + locations + CMS architecture + compliance.
CMS items
12service-area cities
One dynamic template, twelve city rows, unique SEO per item.
Aesthetic
Sage / cream wellness
Editorial wellness brand. Not clinical.
Compliance
No PHI on Wix
GHL HIPAA form handles intake. Wix only embeds it.
Add-ons
8quote each
Independent · client opts in per add-on.
Quote due
5 business days
Email chad@creativepartnersolutions.com.

Honest visitor forecast

A low-traffic site by SEO standards — this is a hyperlocal Suboxone clinic, not a national brand. The bus campaign drives direct traffic from day one; SEO compounds over months. Build quality matters more than build speed beyond the deadline because every visitor counts.

Phase
Monthly visitors
Month 1–3Launch, indexing
5–15
Month 4–6Map pack movement
15–40
Month 6–9Map pack stable
30–60
Month 9–12Referral compounding
40–80
03 · Locked vs flexible

What's fixed, what's yours

Two columns. Everything on the left is set — don't quote it differently. Everything on the right is your professional call.

Locked

Set

Don't quote differently — these are decided.

  • Brand direction — sage green / cream / soft neutrals; upscale wellness; not clinical.
  • Two-platform quote — Wix Studio and Webflow, side-by-side. Same scope, separate hours and timeline for each. Don’t pick one for us.
  • Page architecture — 21 indexable URLs (5 + 8 + 1 template + 12 + 7).
  • Word counts — locked per Track B addendum A2. We own the copy.
  • Performance targets — mobile Lighthouse ≥ 85, LCP < 2.5s, CLS < 0.1.
  • Accessibility baseline — WCAG 2.1 A + most AA. Full AA is Add-On 1.
  • Image optimization workflow — Squoosh / TinyPNG, targeted KBs per image class.
  • Add-ons — 8 add-ons quoted independently; client opts in per add-on.

Flexible

Your call

Use your professional judgment.

  • Typography selection within the wellness/editorial direction (Fraunces, Lora, DM Sans, Inter, or comparable).
  • Component library structure + naming.
  • Platform recommendation — after quoting both, tell us which you’d push us toward and why (capability, build time, ongoing maintenance burden, your team’s strength).
  • CMS implementation — how you wire the 12-city service-area architecture (Wix Studio CMS + Velo, or Webflow CMS + native dynamic schema).
  • Animation & interaction approach (if Add-On 4 included).
  • Add-on quote model — hourly, fixed-fee, or blended.
  • Site search inclusion (recommended given the 15+ page architecture).
03 · Two-platform quote

Quote both. We’ll pick.

We’re asking for two parallel quotes — one for Wix Studio, one for Webflow. Same scope (everything below), separate hours · cost · timeline · risk flags per platform. We’ll pick based on the cost-vs-capability delta you surface. We may also weight your platform recommendation (the “Flexible” row above).

Wix Studio quote

Quote A

The practice owner already runs other properties on Wix. Familiarity is the case for Wix.

  • Base build — 21 pages, Wix Studio implementation.
  • CMS — Wix Studio CMS collection + 12 dynamic items via the standard CMS template flow.
  • Schema markup — injected via Wix custom code; CMS-dynamic schema typically requires Velo. Quote the Velo hours honestly.
  • Hosting — Wix Studio Business plan (~$32/mo pass-through).
  • Editor handoff — the practice owner edits in Wix Editor they already know.

Webflow quote

Quote B

Cleaner platform for SEO + dynamic schema. Per-CMS-item meta is native (no Velo).

  • Base build — 21 pages, Webflow implementation.
  • CMS — Webflow CMS collection + 12 city items; per-item title/meta/OG/alt/canonical/slug are native CMS fields.
  • Schema markup — per-page Head Code or per-CMS-item embed; no Velo equivalent needed.
  • Hosting — Webflow CMS Hosting (~$29/mo pass-through) or Business Hosting if performance demands it.
  • Editor handoff — Webflow Editor mode for the practice owner (new tool for them; rate the learning curve in your risk flags).

What to deliver in your reply. Two complete quotes (base build + each add-on priced for each platform), two timelines (with confidence levels), two risk-flag lists, and one recommendation: which platform you’d push us toward and why. Everything else in this packet (scope, components, design requirements, acceptance criteria, handoffs) applies to both quotes equally — you translate platform-specific implementation language as needed.

04 · The work · Phase 1

Phase 1 — Core launch

Must be live before July 1, 2026

Five hand-built pages. 10 business days from kickoff. If you can't meet July 1, say so in your quote — we'll sequence Phase 1 elsewhere and route Phase 2 to you. Don't over-promise.

01 Home

Hero, owner introduction, services preview, dual CTA. Positions appointment-based, Suboxone-only, Medicaid-accepting.

02 About Us / Our Story

the client's mission-driven story. What sets this clinic apart from methadone clinics.

03 Services Overview

Single-page intro to MAT, counseling, case management, and recovery support.

04 Contact / Start Your Journey

GHL-embedded intake form (Name, Email, Phone). Phone prominent. QR section for bus-station scans.

05 Careers

Hiring page with careers-specific application form.

04 · The work · Phase 2

Phase 2 — Expansion

Ships within 30 days after Phase 1

Eight more hand-built pages, the service-area CMS architecture, and seven compliance footer pages.

8 hand-built pages

06Medication-Assisted Treatment

Suboxone. Primary service page.

Service · primary
07Counseling & Therapy

Service page.

Service
08Case Management & Recovery Support

Service page.

Service
09Telehealth Services

Service page. Pending confirmation on program specifics.

Service · pending
10Lansing — Downtown Clinic

Location page. The SEO yard sign for the launch.

Location
11Jackson — Opening Soon

Location page.

Location
12Service Area Overview

Static parent. Lists all CMS items.

Parent
13Insurance & FAQs

Hand-built.

Info

Service-area CMS · 1 template + 12 items

/service-area/[city-slug]/

Per-item: unique title, meta description, OG image, schema, intro, local context, distance/directions, why-this-clinic, FAQ. Content uniqueness 60% per city versus every other city. We deliver content; you wire the CMS.

Holt East Lansing Dimondale Waverly DeWitt Bath Grand Ledge Haslett Okemos St. Johns Charlotte Hastings

Footer / Compliance pages · 7 required at launch

Launch with placeholder structure. the practice's attorney delivers the final language.
Notice of Privacy Practices (HIPAA)
42 CFR Part 2 Confidentiality Disclosure
Accessibility Statement (ADA)
Good Faith Estimate (No Surprises Act)
Patient Bill of Rights
Terms of Use
Privacy Policy
04 · Functional components

What you actually build

The functional surface area. Anything tagged EMBED ONLY is supplied by another track — you wire it in.

Patient Inquiry Form
EMBED ONLYGHL HIPAA-compliant form via iframe/embed (supplied by Track E). Fields: First/Last Name, Email, Phone. No PHI on the Wix layer.
Careers Application Form
Standard Wix form. Fields: Name, Email, Phone, Position of Interest, Resume Upload. Routes to [careers inbox — disclosed under NDA].
Phone Click-to-Call
Tap-to-call on all mobile pages. Sticky header number on mobile.
QR Code Display
Scannable QR on Contact, routing to the same intake form. Creative Partner generates the QR codes.
Patient Portal Link
External button to Behave Health portal URL — supplied when EHR contract closes.
Insurance Logos
Visual row on Insurance & FAQ. Logos confirmed when the practice owner finalizes managed-care contracts.
Location Map
Embedded Google Map on the Lansing location page (when address confirmed). Static placeholder until then.
Cookie Consent
Wix built-in or equivalent. Required for analytics + future ad tracking.
Site Search
RECOMMENDEDOptional — recommend including for the 15+ page architecture.

Technical integration points

Creative Partner supplies these. You install/inject them.

GHL form embed
HTML/iframe. Place on Contact + inline CTAs.
GTM container
Container ID provisioned by Creative Partner. Install GTM script via Wix custom code.
Microsoft Clarity
Loaded via GTM. No additional web-team action.
Patient portal URL
Behave Health URL supplied when EHR finalized.
Schema markup (JSON-LD)
MedicalBusiness, LocalBusiness, PhysicianPractice. Inject via Wix custom code.
Citation NAP consistency
Creative Partner supplies the canonical NAP string. Ensure identical formatting in footer, contact page, and structured data.
04 · Design & performance

Aesthetic, performance, accessibility

Editorial wellness brand. Refined typography. Generous whitespace. Hard performance budget. Baseline accessibility included; full AA is Add-On 1.

Aesthetic direction

  • Editorial wellness — think Goop, Parsley Health. Not clinical.
  • Sage green primary, cream and soft neutrals secondary.
  • Generous whitespace, refined typography, organic shapes / botanical motifs.
  • No institutional imagery — no white coats, stethoscopes, pill bottles, exam rooms.
  • Modular components so imagery can be swapped post-opening.

Logo & typography

  • Current logo is an AI-generated PNG — vector recreation needed (see Add-On 2). Two-leaf motif, sage palette.
  • Deliver SVG, AI, EPS, PNG (multiple sizes), favicon.
  • Display — Fraunces, Lora, or similar editorial serif with botanical character.
  • Body — DM Sans, Inter, or comparable refined sans-serif.
  • Owner portrait supplied by the client. Launch imagery: premium stock + AI to brand palette.

Performance budget

Mobile Lighthouse ≥ 85 TTI < 3.5s on 3G LCP < 2.5s mobile CLS < 0.1

Image optimization

  • 50–75 images, 1–2 min each. Roughly 1.5–2.5 hours total.
  • Resize to display: hero 2000px, inline 1200px, thumbnail 600px.
  • Compress to budget: hero ≤ 200KB, inline ≤ 100KB, thumbnail ≤ 50KB.
  • Descriptive filenames. Recommended: Squoosh, TinyPNG, ImageOptim, ShortPixel.

Accessibility baseline

WCAG 2.1 A + most AA included. Full AA = Add-On 1.

  • Alt text on every image — descriptive, contextual, never blank.
  • Semantic HTML (header / main / nav / footer / article / section).
  • Form labels on every field.
  • Contrast: body text 4.5:1, headlines 3:1.
  • Keyboard nav: all interactive elements reachable via Tab, visible focus.
  • Skip-to-content link. Descriptive link text. Unique titles. <html lang="en">.
04 · Add-ons

Optional add-ons

Eight add-ons. Quote each independently. Client opts in per add-on.

01

Full WCAG 2.1 AA

Strongly rec.

Healthcare + Medicaid + SUD means elevated legal exposure. Audit, remediation, certification.

Estimated effort12–20 hrs
02

Logo vectorization

Default-include

Current PNG cannot scale cleanly for signage, embroidery, or print. Default-include.

Estimated effort3–5 hrs
03

Pro photography integration

Recommend

Post-opening phase. Replace stock/AI with the client's photo/video shoot when complete.

Estimated effort4–8 hrs
04

Custom animation & interaction

Recommend

Restrained motion that matches the upscale wellness positioning.

Estimated effort8–15 hrs
06

Patient portal landing page

Conditional

Conditional on Behave Health needs.

Estimated effortQuote separately
07

Video production coordination

Phase 2 · nice-to-have

Coordination for video assets in Phase 2.

Estimated effortQuote separately
08

Ongoing maintenance retainer

Recommend

Monthly cadence for updates and issue resolution.

Estimated effortQuote monthly rate
06 · Risks we already see

Flagged upfront

Already known. None of these block kickoff — they're flagged so your quote can accommodate them honestly.

Lansing clinic address still pending

Lease in attorney review. Site launches with a "Downtown Lansing — opening summer 2026" placeholder; address swaps in at lease close. Quote should not be conditional on the address landing by kickoff.

Logo is AI-generated PNG, no vector

Can't be cleanly scaled for signage, embroidery, print. Add-On 2 (logo vectorization) is strongly recommended — default opt-in. Quote it separately.

Real photography pending opening

Phase 1–2 launches with stock + AI imagery to the brand palette. Add-On 3 covers integrating real photo/video after the client's shoot.

Provider headshots not yet hired

Clinical staff hiring is in progress. Pages launch with a "Provider profile coming soon" treatment until headshots are delivered.

Patient portal URL pending EHR contract

Button is a placeholder; URL drops in when the Behave Health contract closes. Coordinate with Track E for the swap.

42 CFR Part 2 prohibits patient testimonials

Any "social proof" section cannot use patient testimonials. Use the Google review widget (patient self-disclosed), family-member quotes, or staff statements instead. Plan section design accordingly.

05 · Handoffs

What you give, what you receive

Everything routes through Chad. Other tracks supply integration assets; you embed/inject them. You do not own content, schema, GTM, form embeds, or final legal language.

From
You receive
You deliver back
Track B · Content
Writer, via Chad
Final copy for all 21 pages, meta tags, alt-text recommendations.
Pages populated with delivered copy; meta tags wired.
Track C · SEO
via Chad
GTM container ID, schema JSON-LD blocks (Medical / Local / Physician), canonical NAP string, Clarity loaded via GTM.
GTM script installed; schema injected via Wix custom code; NAP consistent in footer / contact / structured data.
Track E · GHL & Automation
via Chad
GHL form embed code (HTML iframe), Behave Health portal URL when EHR contract closes.
Form embedded on Contact + inline CTAs; patient portal button wired.
Client
via Chad
Final Lansing address (lease pending), insurance carrier logos, provider headshots.
Map embed + insurance row + headshot treatments updated as inputs arrive.
Compliance attorney
via Chad
Final language for the 7 compliance footer pages, 1–4 business days post-engagement.
Drop-in language integrated into footer pages.
Outstanding items

Pending — but doesn't block kickoff

These do not block Track A start. They block specific page completion. Track each via Chad.

Eight pending inputs · launch with placeholders

Final Lansing clinic addressLease pending. Blocks address block + Google Map.
EHR selection (likely Behave Health)Blocks patient portal button URL.
Insurance carriers confirmedBlocks insurance page logo row.
Compliance attorney engagementBlocks final legal language. Launch with placeholder.
Provider headshotsthe client is hiring. Placeholder until delivered.
Telehealth program specificsPending social-worker conversation. Determines Telehealth page content.
Logo vector source filesRequired if Add-On 2 included.
Local imagery for 12 service-area itemsStrategy: stock + AI + the client's photography.
Acceptance criteria

How we define done

Three rails: architecture, performance, and functional / handoff.

Page architecture

  • All Phase 1 + Phase 2 hand-built pages live and accessible.
  • Service Area CMS collection populated with all 12 city rows.
  • Dynamic item template built, designed, connected to CMS fields.
  • Overview page with repeater pulling from CMS.
  • Dynamic URL /service-area/[city-slug]/ resolves for all 12 cities.
  • Per-item SEO meta populated.
  • Dynamic schema markup verified via Rich Results Test.
  • Content uniqueness ≥ 60% per CMS item.
  • Local imagery in CMS, not generic stock.

Performance

  • Mobile Lighthouse Performance ≥ 85 (hand-built + CMS).
  • All images optimized per workflow.
  • PageSpeed passes "Properly size images".
  • PageSpeed passes "Serve images in next-gen formats".
  • LCP < 2.5s on mobile.
  • CLS < 0.1.

Functional & handoff

  • All forms tested + routing correctly.
  • Compliance footer pages present with supplied language.
  • Logo vectorized and delivered (if Add-On 2).
  • Brand style guide deliverable: typography, colors (hex), spacing, component library.
  • Stock/AI imagery documented + licensed.
  • Baseline accessibility verified.
  • Full WCAG 2.1 AA audit + docs (if Add-On 1).
  • CMS access provisioned (client = editor; Creative Partner = admin).
  • Backup/staging environment configured.
  • Site search indexable; robots.txt + sitemap.xml with CMS URLs.